Mission

Strategically craft and disseminate compelling technology-centric content, igniting product adoption, strengthening brand prominence, and fueling revenue growth, all while maintaining a steadfast alignment with business objectives.

Work Experience

Senior Content Marketing Manager

Lexia | August 2024 - Present

• Crafted targeted content campaigns for SaaS AI solutions, boosting SEO and driving a 30% increase in blog traffic.

• Directed market and audience research to refine messaging frameworks, enhancing alignment with key customer segments.

• Collaborated with product, demand-gen, and sales teams to execute and track unified go-to-market strategies, amplifying customer engagement and AI solution success.

Content Marketing Manager

Lexia | November 2023 - August 2024

• Launched persona-driven marketing strategies, boosting sales conversion rates by 57% and generating $17.2M in revenue.

• Partnered with industry influencers to elevate brand credibility and expand audience reach.

• Pioneered data-backed content strategies aligned with target personas, achieving a 32% email open rate.

• Leveraged analytics to shape content direction and managed a quarterly editorial calendar, ensuring timely delivery of high-impact content.

Content Marketing Manager

GoCanvas | June 2022 - July 2023

• Produced AI-centric demand-gen content and sales enablement assets, boosting engagement and empowering sales.

• Overhauled the website to highlight B2B SaaS value, increasing organic page views by 30%.

• Implemented a social media and SEO strategy that grew followers by 13% and blog traffic by 35%.

• Cultivated and maintained GoCanvas brand consistency across channels, strengthening brand identity.

SEO Content Strategist & Writer

nectr.io | November 2020 - January 2023

• Boosted organic search visibility, with 65% of client articles ranking in the top 10 SERPs and 30% at #1, significantly increasing traffic and brand authority.

• Directed multi-channel content marketing initiatives to maximize customer engagement and conversions.

• Developed SEO-focused content informed by keyword insights, delivering on schedule while reinforcing brand voice.

Marketing Communications Specialist

Lunavi | June 2021 - June 2022

• Created high-impact content and events for developers, driving brand recognition and audience engagement.

• Developed partner marketing strategies that boosted brand awareness and conversions by 26%.

• Designed and executed a data-driven social media strategy and HubSpot email campaigns, optimizing visibility and lead generation.

Account Manager

Audley Travel | January 2019 - March 2020

• Leveraged consultative sales approach to develop tailored products that meet clients' unique needs, ensuring customer satisfaction.

• Successfully managed projects with diverse budgets ($2,200 - $25,000.0), handling end-to-end logistics, including hotel bookings, flights, guides, and activities, while coordinating with local suppliers.

• Monitored qualitative and quantitative experience metrics, providing valuable insights.

• Provided operational and logistical support on-site, while actively seeking opportunities to retain and upsell existing clients for future product experiences.

Strategic Marketing Consultant

Optifuse | January 2018 - June 2018

• Strategically developed an impactful marketing plan to enhance client market positioning.

• Conducted a comprehensive brand audit, competitor analysis, and a focus group with the sales team to evaluate sales techniques, trends, and industry positioning.

• Leveraged client surveys to assess brand value, industry practices, and strengths/weaknesses.

•Delivered insightful recommendations and presented findings to board members, driving informed decision-making.

Event Marketing Specialist

Outdoor Outreach | June 2017 - June 2018

• Acquired in-kind donations with local businesses for a silent auction and raised over $10K at a fundraiser to benefit vulnerable youth populations

• Managed a social media giveaway with Eagle Creek & MesaRim partners to acquire new followers and raise organizational awareness

• Wrote content for WordPress blog, increasing traffic by 300 users on average

• Logistics & event management of a large-scale fundraiser, managed and trained a team of 6

• Planned and managed a local event to raise funds for a youth trip to Joshua Tree National Park, generating all promotional materials

Hiring Manager

Terra Education | August 2016 - June 2017

• Exemplified exceptional project management skills, successfully hiring and strategically placing 145 seasonal staff members across 30 program sites within 6 months.

• Efficiently managed a team of 7, providing comprehensive training and fostering a high-performing culture.

• Meticulously oversaw all contract management and streamlined staff onboarding processes.

• Played a pivotal role in organizing and coordinating a 3-day international staff training in Mexico, ensuring adherence to schedule and optimizing event space utilization.

Education

Master in Business Administration (MBA) - San Diego State University

Relevant Coursework: Business Strategy, Brand Management, Marketing, International Marketing

Bachelor of Arts in Communications (BA) - University of California Santa Barbara

Relevant Coursework: Media Literacy, Communicating Across Cultures, Marketing Communications

Certifications

Advanced Google Analytics - Google Academy 2023

SEO Principles - Semrush 2023

Fundamentals of Digital Marketing - Google Academy 2020

Countries Traveled

Americas - United States, Canada, Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Dominican Republic, Cuba, Colombia, Peru

Europe - Albania, Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Denmark, England, Estonia, Finland, France, Germany, Greece, Hungary, Iceland, Italy, Latvia, Lithuania, Montenegro, Netherlands, Macedonia, Poland, Portugal, Romania, Scotland, Serbia, Slovakia, Slovenia, Spain, Turkey, Ukraine

Asia - Thailand, Cambodia, Vietnam, Laos, Japan

Africa - Morocco