Search changed, so I changed how I build content. With 8+ years in B2B SaaS, I've created strategic content programs that earn attention, build trust, and turn readers into buyers. When AI started reshaping how people find answers, I didn't wait for a playbook. I led my team's move to AI-powered content operations and built an AEO and SEO strategy designed for people on Google and for the AI engines answering their questions. The result: my company became the most-cited brand in its category across LLMs and Google AI. I'm happiest where strategy, storytelling, and new technology meet, and that's where I do my best work.