Hi, I'm Hayley Eyer, a Senior Content Marketing Manager and AEO/AI Visibility Strategist.
A little background…
I'm a Senior Content Marketing Manager with 8+ years building B2B SaaS content programs that get found, whether that's by a person on Google or an AI engine like ChatGPT. Most recently, I built an AI visibility strategy from the ground up that made my company the most-cited brand in its category across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Before that, I built my range: editorial ownership, executive ghostwriting, contractor and agency management, and go-to-market strategy across B2B SaaS, EdTech, and nonprofit organizations. I hold an MBA from San Diego State University and approach every project with the same mix of strategic thinking and hands-on execution.
When I'm not at a computer, I'm usually planning my next trip abroad (54 countries so far), skiing, or trying a new recipe.
Mission
I sit at the intersection of content and go-to-market strategy, turning audience insight and product positioning into work that drives adoption, pipeline, and brand authority.
AI
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AI-Powered Learning Solutions Webpage
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5 Must-Ask Qs For Teachers Evaluating AI Products
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13 Teacher Tools That Combine Artificial Intelligence and Human Intelligence
Technology & SaaS
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Improve Your Cloud Security Posture with Azure Security Center
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Why Are Data Compliance Standards Important?
Infographic
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3 Keys to Unleashing the Power of Data Analytics
eBook
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GoCanvas Analytics
Product One-Pager
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Infrastructure is Everywhere: the Evolution of Data Centers
Email sent on HubSpot
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GoCanvas Integrations
Product One-Pager
Case Studies & Impact Pieces
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Penn Line Accelerates Turnaround Time by 80% with GoCanvas
Case Study Infographic
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K–3 Literacy Success Levels Soar in Ohio District After Educators Turn to Lexia LETRS
Case Study
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OCWR Uses GoCanvas to Make a Dangerous Job Safer—While Saving Weeks of Wasted Time
Case Study
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How Orange County Waste & Recycling Saves 8 Hours Per Week with GoCanvas
Case Study Infographic
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How Lexia Saves Teachers Time
Videos & Webinars
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It Takes a Village: Keys to Creating a Culture of Literacy Excellence
Webinar
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LETRS for Bilingual Students
Video
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The Big Picture: Building a Comprehensive Literacy Plan
Webinar
Brand & Visual Work
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GoCanvas Brand Development
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GoCanvas Website Refresh