Hi, I'm Hayley Eyer, a Senior Content Marketing Manager and AEO/AI Visibility Strategist.

A little background…

I'm a Senior Content Marketing Manager with 8+ years building B2B SaaS content programs that get found, whether that's by a person on Google or an AI engine like ChatGPT. Most recently, I built an AI visibility strategy from the ground up that made my company the most-cited brand in its category across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Before that, I built my range: editorial ownership, executive ghostwriting, contractor and agency management, and go-to-market strategy across B2B SaaS, EdTech, and nonprofit organizations. I hold an MBA from San Diego State University and approach every project with the same mix of strategic thinking and hands-on execution.

When I'm not at a computer, I'm usually planning my next trip abroad (54 countries so far), skiing, or trying a new recipe.

Mission

I sit at the intersection of content and go-to-market strategy, turning audience insight and product positioning into work that drives adoption, pipeline, and brand authority.

AI

  • AI-Powered Learning Solutions Webpage

  • 5 Must-Ask Qs For Teachers Evaluating AI Products

  • 13 Teacher Tools That Combine Artificial Intelligence and Human Intelligence

Technology & SaaS

  • Improve Your Cloud Security Posture with Azure Security Center

  • Why Are Data Compliance Standards Important?

    Infographic

  • 3 Keys to Unleashing the Power of Data Analytics

    eBook

  • GoCanvas Analytics

    Product One-Pager

  • Infrastructure is Everywhere: the Evolution of Data Centers

    Email sent on HubSpot

  • GoCanvas Integrations

    Product One-Pager

Case Studies & Impact Pieces

  • Penn Line Accelerates Turnaround Time by 80% with GoCanvas

    Case Study Infographic

  • K–3 Literacy Success Levels Soar in Ohio District After Educators Turn to Lexia LETRS

    Case Study

  • OCWR Uses GoCanvas to Make a Dangerous Job Safer—While Saving Weeks of Wasted Time

    Case Study

  • How Orange County Waste & Recycling Saves 8 Hours Per Week with GoCanvas

    Case Study Infographic

  • How Lexia Saves Teachers Time

Videos & Webinars

  • It Takes a Village: Keys to Creating a Culture of Literacy Excellence

    Webinar

  • LETRS for Bilingual Students

    Video

  • The Big Picture: Building a Comprehensive Literacy Plan

    Webinar

Brand & Visual Work

  • GoCanvas Brand Development

  • Website Refresh

    GoCanvas Website Refresh

Get In Touch!