Hi, I'm Hayley Eyer, a Senior Content Marketing Manager and AEO/AI Visibility Strategist.

A little background…

I'm a Senior Content Marketing Manager with 8+ years building B2B SaaS content programs that get found, whether that's by a person on Google or an AI engine like ChatGPT. Most recently, I built an AI visibility strategy from the ground up that made my company the most-cited brand in its category across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

Before that, I built my range: editorial ownership, executive ghostwriting, contractor and agency management, and go-to-market strategy across B2B SaaS, EdTech, and nonprofit organizations. I hold an MBA from San Diego State University and approach every project with the same mix of strategic thinking and hands-on execution.

When I'm not at a computer, I'm usually planning my next trip abroad (54 countries so far), skiing, or trying a new recipe.

Let's Chat

Mission

I sit at the intersection of content and go-to-market strategy, turning audience insight and product positioning into work that drives adoption, pipeline, and brand authority.

AI

  • A young woman with dark hair pulled back, wearing a navy blue shirt with white polka dots, smiling against a plain white background.

    AI-Powered Learning Solutions Webpage

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  • Two young girls in a classroom using laptops, wearing headphones.

    5 Must-Ask Qs For Teachers Evaluating AI Products

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  • A smiling woman with long dark hair and a red cardigan sits beside a young boy with short curly hair and a white shirt, who is holding a tablet device in a classroom filled with students and educational posters.

    13 Teacher Tools That Combine Artificial Intelligence and Human Intelligence

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Technology & SaaS

  • Screenshot of Microsoft Azure Security Center dashboard showing overview with subscription count, assessed resources, active recommendations, security alerts, security score, regulatory compliance, and insights.

    Improve Your Cloud Security Posture with Azure Security Center

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  • Blue background with the Lunavi logo, illustration of data servers, shield with a key, large key, and gears, and the text 'Why Are Data Compliance Standards Important?'

    Why Are Data Compliance Standards Important?

    Infographic

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  • Table of contents page for a document titled '3 Keys to Unleashing the Power of Data Analytics in Commercial Construction' with sections labeled Intro, Section One, Section Two, Section Three, and Section Four.

    3 Keys to Unleashing the Power of Data Analytics

    eBook

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  • An advertisement for GoCanvas Analytics showing a computer monitor with various data visualizations and a smartphone with a report form, emphasizing data insights and decision-making.

    GoCanvas Analytics

    Product One-Pager

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  • Lunavi logo with a report titled 'Infrastructure is Everywhere: The Evolution of Data Centers' and a 'Download Now' button.

    Infrastructure is Everywhere: the Evolution of Data Centers

    Email sent on HubSpot

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  • A promotional webpage for GoCanvas showing how to connect and automate tasks using various tools through a mobile app, with icons for Google Calendar, Salesforce, QuickBooks, Google Drive, Box, Dropbox, and SMS.

    GoCanvas Integrations

    Product One-Pager

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Case Studies & Impact Pieces

  • A worried man in a suit holding a plan with a declining graph, standing in front of a large iceberg.

    Penn Line Accelerates Turnaround Time by 80% with GoCanvas

    Case Study Infographic

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  • Headline about K-3 literacy success in Ohio after educators turn to Lexia LETRS, with logos of Lexia and Lexia LETRS at the top, and a decorative blue flower graphic at the bottom right.

    K–3 Literacy Success Levels Soar in Ohio District After Educators Turn to Lexia LETRS

    Case Study

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  • A man in a navy uniform, orange safety helmet, and yellow safety vest examines a tablet at a construction or demolition site with debris and a partially overturned white structure, possibly a building or furniture, under a large metal roof.

    OCWR Uses GoCanvas to Make a Dangerous Job Safer—While Saving Weeks of Wasted Time

    Case Study

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  • Illustration of a man in a suit waving next to three icons and bullet points highlighting features such as digital forms, a real-time insights dashboard, and automated data input.

    How Orange County Waste & Recycling Saves 8 Hours Per Week with GoCanvas

    Case Study Infographic

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  • Graphic with text about Lexia saving educators up to one month of instructional time, featuring an icon of a calendar with a checkmark.

    How Lexia Saves Teachers Time

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Videos & Webinars

  • Screenshot of a webinar presentation slide titled "It Takes a Village" hosted by Kerri Larkin, a Senior Education Advisor at Lexia, as part of the Accelerating Learning Webinar Series. The slide has a blue background with a green butterfly graphic and includes the Lexia logo and 40 years anniversary emblem. Three participants are visible on the left side in small video windows.

    It Takes a Village: Keys to Creating a Culture of Literacy Excellence

    Webinar

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  • A teacher helps young students in a classroom, with a girl and boy closely examining something on a table.

    LETRS for Bilingual Students

    Video

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  • Webinar slide titled 'Expert Advice to Address Literacy Needs Today,' hosted by Kerri Larkin, Senior Education Advisor at Lexia, as part of the Accelerating Learning Webinar Series.

    The Big Picture: Building a Comprehensive Literacy Plan

    Webinar

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Brand & Visual Work

  • Gocanvas Brand Guidelines 2022 cover page with a blue background and a dotted pattern.

    GoCanvas Brand Development

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  • Website Refresh

    GoCanvas Website Refresh

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Get In Touch!

Send Me a Message